Much of marketing has turned digital and this also applies to marketing for real estate agents. Leaflets through the door may have worked in the past, but now we’re in a very different time. The world has moved online. With this in mind, we’ve compiled a list of seven digital marketing tips for real estate agents to utilize this year!
1. Don’t Do Too Much
With many real estates, we notice that they try to cover too much ground. Instead, we recommend focusing on one particular niche because customers want experts. Whether you focus on a specific property type, price range, or neighborhood, it’s better to be a leader in a smaller maker than just another service in a larger market.
2. Build a Presence
If you don’t already have a website and social media channels, they can no longer be ignored. With a website, this provides a portal through which buyers and sellers can learn about you, get in contact, and potentially even see properties. With profiles on Facebook and Instagram, you can attract people through simple tips, provide updates, communicate with clients, and get important exposure.
3. Invest in CRM Software
Short for customer relationship management, this software is designed to create and manage positive relationships with clients. Whether it’s an automated email for their birthday or alerting them to properties that match their requirements, it makes your brand more personable.
4. Practice Good SEO
This is a term you’ve probably seen everywhere, and there’s a good reason for that. If you get onto the first page of search results, you’re more likely to be chosen as people look for a real estate agent. If you aren’t on the first page, it will be your competitors who take all the attention. As well as keywords on web copy, SEO involves back linking, title tags, meta descriptions, and a whole lot more.
5. Generate Video Content
People love videos, social media algorithms love videos, so why not make some videos? Here are some video ideas;
- Buying/selling tips
- Live streams at events
- Behind-the-scenes tours
6. Try Remarketing Ads
What happens when people visit your website, watch a video, and then click away? Rather than letting them go, a remarketing ad campaign will try to get their attention for a second time. As long as you’re willing to keep the ads fresh, this second reminder that you can help might just convince them to choose you.
7. Boost Your Reputation
Each and every day, do something to boost your reputation. Ask a customer to leave a positive review, have a conversation with someone on social media, or release a genuinely useful blog post. Over time, social proof will get to work, your positive reviews will get noticed, and your credibility continually increases.
At Zephyr Leads we can help you with your digital marketing strategies! We offer the most all inclusive technology and marketing solution for real estate agents, take a test drive with our interactive Demo today!