The new year will be here before you know it. Realtors should have their 2020 marketing strategies well planned out by now. Are you ready?
A recent survey done by the National Association of Realtors (NAR) on Real Estate in the Digital Age found that 44% of homebuyers search online first upon deciding to buy a new house. According to the survey, home buyers checked off “websites” as their primary source of real estate information.
Interestingly, video sites ranked last for online real estate sources. In fact, home buyers ranked yard signs higher.
It doesn’t take a rocket scientist to figure out that someone searching on a website for a new home is most likely going to Realtor.com or some other major real estate portal. But there are a million reasons why Realtors need their own real estate website and to make sure that it is up to date, well-functioning and optimized for homebuyers in their locality. Properly setup real estate websites can generate high quality organic leads. If done right, your website will provide consumers with answers to questions and solutions to common real estate problems. It should add value to the types of real estate services you routinely offer clients.
Clients expect their Realtor to have an up-to-date comprehensive, informative website. In this day and age, your website is essential to the success of your digital marketing strategies.
Here are the essential ingredients of every real estate website:
Your website should generate leads, which means getting traffic is of primary importance. Fortunately, there are several good ways of attracting visitors.
The most affordable way to do this is by blogging. Realtors with a Zephyr Leads website get it done for them. If you don’t have one, have your site setup so that you can start posting blogs as soon as possible.
It’s common knowledge that Google loves websites with a constant stream of fresh content. This is why all these real estate sites post at least 2 new blogs a week.
Aside from blogging on your site, you should start adding helpful information to your content. This could be questions and answers about the buying or selling process. The more localized the information, the more useful it would be to prospective local clients. Your goal is to nurture everyone in your sphere.
Next, publish links to your blog posts on social media, using compelling titles. Facebook and LinkedIn are musts. Some Realtors even include links on Pinterest.
Another affordable method of driving traffic to your blog, which means your website, is by increasing your organic reach. You can do this through effective SEO for your specific locality.
Neighborhood and/or community information pages work great for this.
Engel & Völkers recently did a report on “high-earning but not rich yet” (HENRYs) millennials that showed that among the top three factors for selecting a Realtor is “local neighborhood expertise.” It’s important that you learn how to implement SEO on your website or that you hire an expert to optimize it for you.
Your website also needs to be optimized for mobile search.
Hitwise recently published a report that said 48% of real estate searches occur on mobile devices. Reinforcing that, Statista found that people using handheld devices are more apt to search locally, seeking information on the precise area where they are at that time. And if you’re a Realtor, you want to be found on local searches, right?